Project Description

Lifestyle Advertising Groups

CITADEL MEDIA

Brief

Developed a sales strategy to sell based on “lifestyle groups” rather than straight demographics. This allowed Citadel Media to maximize their demographic strengths and package inventory in the most profitable and efficient way.

Campaign elements included extensive sales support through PowerPoint, website integration, and print materials. And convenient “flip book” was created with a separate card for each segment, detailing the target demographics and products included for each lifestyle group.

  • Marketing Strategy

  • Branding

  • Sales Support

  • Print Design

  • Powerpoint